welcome to
heart of the rockies radio
Since 1948, we've broadcast from Salida, Colorado, growing into the leading multi-media company in the Central Mountains. With over 90 awards for broadcast excellence in the past decade and recognition as the state's Best Small Market Radio four times in 10 years, we’re proud of our legacy.
Our five stations reach more listeners across the Upper Arkansas Valley, South Park, the San Luis Valley, and the Wet Mountain Valley than any other local media. Through online streaming, a new website, podcasts, and enhanced social media, we’re expanding our reach while staying rooted in trusted local content and innovative programming.
Through innovative programming, local storytelling, and a commitment to excellence, we strive to engage, entertain, and uplift our listeners, staying true to the values that have made our radio stations a cornerstone and legacy of our region.
LISTEN LIVE
Heart of the Rockies Radio and Media Group is the premier media company in Central Colorado. Our radio stations (four FM and one AM) reach the entire Upper Arkansas Valley as well as South Park and the San Luis Valley.
COMING SOON TO HEART OF THE ROCKIES RADIO
With a fresh vision that honors our legacy, we’re expanding into new frontiers, including a complete website overhaul, an elevated social media presence, and the launch of several podcast series to engage our audience in new ways. Additionally, we’re introducing services like social media marketing and paid performance campaigns. By combining trusted local content with innovative programming, we continue to grow and strengthen our connection with the community.
NEW PODCASTS
From business and innovation to wellness, adventure, outdoor rec and everything in between.
NEW EVENTS
Think intimate studio performances, community concerts, and networking events.