WELCOME TO THE HOME OF
The Valley Radio
The Valley 102.9, broadcasting as KGKG-AM and its FM translator K275CR, is a radio station based in Salida, Colorado, specializing in 1980s hits. As part of the Heart of the Rockies Radio Group, which includes Hippie Radio 97.5, Eagle Country 104, and The Peak 92.3, The Valley 102.9 offers a nostalgic musical experience, featuring iconic tracks from the 1980s. The station is committed to delivering local news, sports coverage, and community events, serving as a central hub for listeners in the Upper Arkansas Valley region. Listeners can tune in on 102.9 FM and 1340 AM or stream live through the station’s website.
THE VALLEY 102.9 FM
Through innovative programming, local storytelling, and a commitment to excellence, we strive to engage, entertain, and uplift our listeners, staying true to the values that have made this station a cornerstone and legacy of our region.
BY THE NUMBERS
- Audience Demo: Adults, 35 – 60
- Features Hits from the Awesome 80’s
- Offers daily News and Weather Sponsorships
- Chaffee County’s only AM – FM combo
- Artists: Talking Heads, MJ, Prince, Eurythmics, George Michael, U2, Phil Collins, INXS, others
LISTEN LIVE
Heart of the Rockies Radio and Media Group is the premier media company in Central Colorado. Our radio stations (four FM and one AM) reach the entire Upper Arkansas Valley as well as South Park and the San Luis Valley.
COMING SOON TO HEART OF THE ROCKIES RADIO
With a fresh vision that honors our legacy, we’re expanding into new frontiers, including a complete website overhaul, an elevated social media presence, and the launch of several podcast series to engage our audience in new ways. Additionally, we’re introducing services like social media marketing and paid performance campaigns. By combining trusted local content with innovative programming, we continue to grow and strengthen our connection with the community.
NEW PODCASTS
From business and innovation to wellness, adventure, outdoor rec, and everything in between.
NEW EVENTS
Think intimate studio performances, community concerts, and networking events.