WELCOME TO THE HOME OF
HIPPIE RADIO
Hippie Radio 97.5, broadcasting as KWUZ-FM, is a classic hits station based in Poncha Springs, Colorado. It offers a curated selection of music that resonates with the Baby Boomer generation, featuring timeless tracks from the ’60s, ’70s, and ’80s. As part of the Heart of the Rockies Radio Group, which includes Eagle Country 104, The Peak 92.3, and The Valley 102.9, Hippie Radio 97.5 serves the Upper Arkansas Valley, South Park, and the San Luis Valley regions. The station has been recognized for its excellence, earning multiple awards from the Colorado Broadcasters Association, including Small Market Station of the Year. Listeners can enjoy its programming both on-air and through online streaming.
HIPPIE RADIO 97.5
Through innovative programming, local storytelling, and a commitment to excellence, we strive to engage, entertain, and uplift our listeners, staying true to the values that have made this station a cornerstone and legacy of our region.
BY THE NUMBERS
- Audience Demo: Adults, 45-70+. Trends affluent, and
financially stable. - Nostalgia music from the 60’s & 70’s, targeting Baby
Boomers (27% of Chaffee County residents) - Music forward, supported by Local News & Weather
- Casey Kasem – Breakfast with the Beatles
- 35,000 streaming starts every month
- Artists: Rolling Stones, The Beatles, Led Zeppelin, Elton John, The Police, Fleetwood Mac, The Beach Boys, Jackson 5, Aretha Franklin, others.
LISTEN LIVE
Heart of the Rockies Radio and Media Group is the premier media company in Central Colorado. Our radio stations (four FM and one AM) reach the entire Upper Arkansas Valley as well as South Park and the San Luis Valley.
COMING SOON TO HEART OF THE ROCKIES RADIO
With a fresh vision that honors our legacy, we’re expanding into new frontiers, including a complete website overhaul, an elevated social media presence, and the launch of several podcast series to engage our audience in new ways. Additionally, we’re introducing services like social media marketing and paid performance campaigns. By combining trusted local content with innovative programming, we continue to grow and strengthen our connection with the community.
NEW PODCASTS
From business and innovation to wellness, adventure, outdoor rec, and everything in between.
NEW EVENTS
Think intimate studio performances, community concerts, and networking events.