Join our Growing Heart of the Rockies Radio Team!
Job Title: Advertising Account Executive
Location: Salida, Colorado
Company: Heart of the Rockies Radio Group
About Us
Heart of the Rockies Radio Group is an award-winning, family owned 4-station radio and multimedia group serving Salida and surrounding communities in Colorado’s Central Mountains since 1946. With deep local roots and a commitment to delivering quality programming and content across broadcast and digital channels, we are a trusted voice for news, music, and community engagement. Our work has resulted in more than 90 recent awards for broadcast excellence and being named the Best Small Market Radio Station Group in Colorado four of the last 10 years. We are looking for a passionate and driven Advertising Account Executive to join our team and help businesses in the region grow through effective radio advertising and digital marketing tools.
Position Overview
As an Advertising Account Executive, you will be a core member of our small but mighty team, playing a key role in driving revenue growth for Heart of the Rockies Radio Group clients by building strong, trust-based relationships with local businesses, nonprofits, and government partners. You will be responsible for identifying new clients, nurturing and growing existing relationships, and
creating advertising strategies that meet the unique needs of each advertiser. This is an exciting opportunity to work in a creative, innovative, fast-paced environment while contributing to the success of our local business community.
Key Responsibilities
● Develop and maintain relationships with local businesses and
advertisers.
● Identify new advertising opportunities and secure new accounts.
● Collaborate with clients to understand their marketing goals and
develop customized radio advertising and digital marketing campaigns.
● Present advertising proposals and negotiate contracts with clients.
● Meet and exceed monthly and quarterly sales targets.
● Work closely with the station’s programming and production teams to
ensure ads are delivered effectively and meet client expectations.
● Stay up-to-date on industry trends and local market conditions.
● Attend community events and represent the station in a professional
and positive manner.
Qualifications
– Proven experience in sales, advertising, or a related field (especially radio, podcasting, social media, email marketing) experience is required.
– Strong interpersonal and communication skills.
– Ability to understand client needs and provide creative marketing solutions.
– Self-motivated with a track record of meeting or exceeding sales targets with limited oversight.
– Excellent negotiation and presentation skills.
– Ability to work independently and manage multiple accounts.
– Familiarity with the business community in Salida and surrounding regions is a plus
– Valid driver’s license and reliable transportation required.
What We Offer
– Competitive salary plus commission structure
– Flexible hours and an environment that cares more about results than hours logged at a desk
– Career growth and development.
– Networking with the most influential business owners, nonprofit leaders, and government officials in the region
– A super fun and supportive work environment based around music and community- The chance to make a meaningful impact on local businesses and the community.
How to Apply
Interested candidates are encouraged to submit their resume and a cover letter detailing their relevant experience and passion for local radio to info@heartoftherockiesradio.com with the subject line “Advertising Account Executive Application.”
Heart of the Rockies Radio Group is an equal opportunity employer and values diversity in the workplace. Join us in bringing businesses and communities together through the power of community radio and digital marketing!
